![]() ![]() Put simply, they’re the best way to create a recognizable brand that stays in the mind of customers. Accordingly, keeping your company branding consistent across all channels is imperative if you want to convince customers to spend their money on your services.īrand guidelines serve as a marketing team’s go-to instruction manual for the creation of branded content. People are increasingly using a variety of different online and offline platforms to govern their spending. Their research found that 66% of customers use more than one channel to shop. Your marketing team will need to adhere to these elements as they create new types of content, in order to keep your brand integrity water-tight.Ī recent study by The Verde Group and the Wharton School highlighted the importance of consistent branding. 3 Templates to Support the Creation of Your Brand GuidelinesĪ brand guidelines document should form the cornerstone of your content creation process.How to Implement the Usage of Brand Guidelines in Your Organization.How to Ensure Brand Consistency in Your Content Creation Process.Best Practices for Making Brand Guidelines.Step-by-Step Guide to Creating Brand Guidelines. ![]() The Benefits of Having Clear Brand Guidelines. ![]()
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